Rodan + Fields Amp MD System
In 2018, Rodan + Fields revamped its flagship Redefine AMP MD System, a product duo consisting of the new Intensive Renewing Serum and a re-engineered Derma-Roller. I crafted a campaign story surrounding the launch, “Roll Back Time”, playing off the age-reversing results of the included micro-dermabrasion roller. The launch was a success, with sales doubling forecast two weeks into the promotion.
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